Wrong for Hay collaboration offers global opportunities for young design talent

If like us you are into design weather interior exterior or otherwise you will be pleased to find out about a new collaboration between Danish design brand HAY and London-based designer Sebastian Wrong, WRONG for HAY debuts at the 2013 London Design Festival with a collection including lighting to ceramics, textiles, glassware and furniture.

It has built up a global manufacturing and distribution network, including stores in Denmark, Norway and Germany and is known for flexibility and innovation at affordable prices.

WRONG for HAY in London is under the creative direction of Sebastian Wrong. It draws upon the city’s creative energy, eclecticism and talent to explore new working relationships, new products and new markets.

HAY’s principle of good design at accessible prices fused with the strength of the supply chain and established manufacturing partnerships will allow for innovation, offering an opportunity for young design talent. The debut collection offers an eclectic selection of new products from both established and emerging designers, which we are particular excited about. As with many metropoles around the world there is a wealth of talent that often remains un-discovered and or underrated. These type of collaborations is what excites us at Anaïs Noir as it pushes artists careers forward.

‘WRONG for HAY is an opportunity to push the boundaries in terms of curation,’ says Sebastian Wrong, ‘We can be experimental and sophisticated but also pragmatic. It’s a platform for new work that celebrates London’s design culture.’

The products include a ceramics range by Ian McIntyre, textile designs by Natalie Du Pasquier (founding member of the Memphis group) and fashion designer Bernhard Wilhelm, as well as the production debut of the award- winning ‘The Wooden Shelf’ interlocking shelving by Lucien Gumy. Other designers include Stefan Diez, Anderson & Voll, Line Depping, Jakob Jørgensen, Silo Studio, Simon Donald, SNÆFRÍÐ & HILDIGUNNUR, Shane Schneck, Leon Ransmeier, AKKA Studio, Bertjan Pot, Daniel and Emma, Faudet and Harrison, Thomas Jenkins and SmithMatthias. The collection extends to lighting, glassware, and furniture and includes new pieces produced by the in-house WRONG for HAY design team.

The collection will be debuted at the 2013 London Design Festival in two venues in St. James’s Park. A restored Georgian townhouse will showcase the entire collection. 

Furthermore WRONG for HAY pieces will also furnish a pop-up restaurant, catered by the Peckham Refreshment Rooms, and located in the former St. Stephen’s Club overlooking St. James’s Park.

The WRONG for HAY collection will be available through existing and new retail partnerships as well as the HAY stores.

WRONG FOR & HAY Pop-up Restaurant by Peckham Refreshment Rooms

34 Queent Anne’s Gate, London SW1H 9AB 14 – 22 September

Sat 14–Tue 17 9am–11pm 

Wed 18–Thu 18 9am–5pm 

Fri 20 – Sun 22 9am – 11pm 

Bookings www.peckhamrefreshment.com

WRONG FOR & HAY

16 Queen Anne's Gate

London

SW1H 9AA

Sat 14 & 21 9:10am - 7pm

Sun 15 & 22 11am-5pm

www.wrongforhay.com